Digital Marketing Trends for 2013

In the year 2013, marketers are looking forward to increase their digital marketing activity. And through the use of information gathered in the past year, there are hoping to make their mark on the online world with the use of these interesting marketing trends.

Mobile Marketing

As per 2012, the global traffic of internet by people via mobile has gone to 13%. This means they are sorting other different means of going online other than the traditional way which is using the PC. So now marketing strategist are increasing their efforts to be able to advertise to their mobile customers whether it would be through ads on mobile Facebook pages or in app ads that you would normally see in iPhone or Android games and other similar applications.

Utilizing Social Media

In the year 2013, marketers have increased the usage of social media to distribute their contentby as much as 13%, from 74% last to 87% this year. With most of their interest going to sites like LinkedIn (83%) and Google+ (41%) with of course the involvement of trust sites like Facebook and Twitter.

Content Marketing

Not only did these companies increase resources for social media utilization, they also added funds for content marketing as well. From 22% last year they have increased to 33% this year. This means that they would increase the usage of eNewsletters and case studies to generate leads and increase website traffic in the year 2013.

Author Rank

With the power of social sites to share stories to one another, it has become a great tool in distributing published content from one person to another. People would most likely utilize or purchase something that has good written reviews by credible authors in the online world. Author Rank is not here but it may be the future of marketing

This infographic was provided by Dot Com Infoway – Internet Marketing Solutions