Facebook has been designated as the best social networking website of the world. It is used extensively in 126 different countries of the world. So it is very evident that there is a big market for businessmen who use Facebook as a business opportunity.
Now many B2B marketers are taking advantage of Facebook in order to uplift their website traffic and here's how they are carrying out the process:
Unnatural use of Facebook:
Nowadays many businessmen are using Facebook and Twitter unnaturally. It means they use a particular thing repeatedly and its counterproductive for the website. Twitter and Facebook are more than that and if used correctly can help in generating huge traffic. Use images and videos extravagantly. Make the experience worthwhile by posting office videos, photos, interactive Q&A session and encourage comments. And watch the magic unveil in front of you.
Visual emphasis:
The latest timeline feature signifies visual platform and it requires a change of plan. The team will be required to produce more visual content for posting on Facebook from now onwards instead of posting up simple text. So the new tip is to shift yourself from long blogs to some good graphic content. Make it an interactive experience. Add images and videos to your articles to make them more vibrant and reader friendly.
Link the website every time:
This is very useful for driving traffic to your website. If your particular goal is to drive traffic to your business website then include links in all of your posts. Make the process easy for the people. Include the link in every website.
Views and Applications:
Remember tabs? Now with the changing times we have views and apps to toy with. Applications are little buttons on the right hand side of the business page. Also they are more outstanding and attractive than tabs. A miniature call to action image can be made that can guide the person to a particular page, signup or any other objective you have. Create an attractive image or upload one that's hard to ignore for the people visiting your business page.
Memes and their significance:
Many people use Facebook during office hours. Some organizations have a policy against it while others do not. But while you are at it, check if memes are being liked extensively or not. Which ones are becoming popular? Which meme is catching more shares and attracting comments? So play with these meme, tear it apart and make a fresh one. Make sure it is not offending to anybody and proves a point. These tiny experiments can pay off big time by increasing your website traffic if they catch public attention.
The conversion reminder:
The Facebook content should be frequently checked if it is driving traffic or not. So always keep a tab on the website traffic and new leads too. Also, note down the rate at which the traffic is being generated. If the rate is high it means you are doing a good job. If not, then there is something missing in the strategy.
Facebook has become a powerful tool for marketing purposes and with so many advantages and techniques to build up a brand, who would want miss out on this?
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Article Source: http://EzineArticles.com/?expert=Swapnica_Jain
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